in brief

> Emakina Group strengthens its position in the GCC region with the acquisition of Cloudworks. Cloudworks is an innovative and agile cloud consulting company with offices in Dubai, Riyadh and Mumbai works on business-critical digital projects for large companies. Its 30 experts are experienced in CRM, sales and marketing automation, process re-engineering and change management. With this acquisition, Emakina Group confirms its ambition to be a solid partner in the Middle East for companies looking to design and implement effective and memorable user experiences and streamline businesses.

> Beirut-based Its. Communications has recently merged with ABG, a Saudi company specialized in events management. With more than ten years of presence in the region, ABG is headquartered in Riyadh and provides innovative marketing and branding solutions to the sports, entertainment and events industries.