Joe La Pompe: « One letter says it all »
In this month's Creative Culture, Joe La Pompe shares a collection of 20+ ads all with typography at their heart. What's with this graphic element many advertisers were quick to catch on? Surely a trend! And contrary to what you may think, no where these ads are close to being a copycat. Or are they? (check how many have included the optical illusion element in their concept). Moreover, a vast majority of the campaigns have been crafted in Brazil.
Well, take the time and enjoy this visual feast that will leave you marveling at the merits of creativity… or not!
FIAT / ROAD SAFETY, DON'T TEXT & DRIVE
« You either see the letter or the bus / dog / girl » Year : 2014
Agency : TBWA Tailor Made
Country : Brazil
M.MOUSTACHE SHOES
Year : 2016
Agency : Altmann + Pacreau Paris Country : France
HAVAÏANAS
« Let's summer » Year : 2018
Agerncy : Almap BBDO Country : Brazil
FIAT / ROAD SAFETY
« A text message is an accident wainting to happen »
Year : 2014
Agency : Leo Burnett Sao Paulo Country : Brazil
SCRABBLE
« Bringing letters and people together » Year : 2012
Agency : Pereira & O'dell, San Francisco Country : USA
SUZUKI – ROAD SAFETY
« Text or drive » Year : 2015
Agency : FCB Tel Aviv Country : Israel
FORD – DON'T TEXT AND DRIVE
« Once you see the letter you can't see the couple / The Pole / The Kid » Year : 2019
Agency : LCT, Curitiba
Country : Brazil
RATP / PARIS SUBWAY SYSTEM
M « Here is what we say to pollution »
(in french M... is like the F word in english.
M is also the first letter from Métro, the french subway) Year : 1997
Agency : BETC Paris
Country : France
SMART
Year : 2019 Agency : Publicis Madrid Country : Spain
MC DONALD'S
Mc Café
Year : 2016
Agency : TBWA Shanghai Country : China
FIAT – ROAD SAFETY
« A single word narrows your vision »
Year : 2015
Agency : Leo Burnett Sao Paulo Country : Brazil
MOVISTAR – ROAD SAFETY
« One character does it. Please don't text and drive » Year : 2015
Agency : Young & Rubicam
Country : Argentina
CLARO – ROAD SAFETY
« One letter is all it takes. Don't text and drive » Year : 2012
Agency : Ogilvy & Mather
Country : Brazil
ACESSO
« There is a whole life between a letter and another. Don't text and drive »
Year : 2016
Agency : Somark
Country : Brazil
ECO FUTURO
« Reading takes you to new places » Year : 2007
Agency : Fischer America, Sao Paulo Country : Brazil
MERCEDES-BENZ – ROAD SAFETY
« You never know what it may cross in your way » Year : 2014
Agency : TBWA
Country : Nicaragua
CULTURAL FOUNDATION CURITIBA
« Don't F **** your life » Year : 2015
Agency : Master
Country : Brazil
SCRABBLE
« Z. Tere is only one » (Homage to Zinedine Zidane french famous soccer player wearing number 10)
Year : 2007
Agency : Ogilvy & Mather Paris
Country : France
BMW MINI
« Texting and driving don't mix » Year : 2013
Agency : Publicis
Country : Mexico
MC DONALD'S
« Build your burgers as you like » Year : 2018
Agency : Leo Burnett
Country : Germany
LG / ROAD SAFETY
« Be social. But not on the road » Year : 2019
Agency : AS AD New Delhi
Country : India
NISSAN – ROAD SAFETY
« One letter can kill. Don't text and drive » Year : 2016
Agency : Saatchi & Saatchi Cairo
Country : Egypt
VOLKSWAGEN ROAD SAFETY
« The text gets there. You don't » Year : 2015
Agency : DDB
LIZ
« Any leg can look more beautiful with Liz » Year : 1997
Agency : DM9 DDB Sao Paulo
Country : Brazil