Care Foundation says. Causes include pregnancy and childbirth, health conditions such as diabetes and obesity, and changes that accompany aging, according to the Mayo Clinic.
To tap that market, manufacturers have rolled out marketing campaigns to make a leaky bladder seem if not fashionable, then at least not humiliating. Kimberly-Clark sponsored a free concert in New York featuring the Grammy-nominated indie pop band Capital Cities to promote its adult products. It even produced a rap video featuring Kimberly-Clark employees strutting their stuff around one of the company’s factories while wearing nothing below the waist except its adult briefs. The rap lyrics explain that incontinence hits people of all ages and encourage listeners to “drop their pants for underwareness.” The company also introduced a social media campaign to raise money for an