Bloomberg Businessweek (Europe) - - COMPANIES/ INDUSTRIES -

Care Foun­da­tion says. Causes in­clude preg­nancy and child­birth, health con­di­tions such as di­a­betes and obe­sity, and changes that ac­com­pany ag­ing, ac­cord­ing to the Mayo Clinic.

To tap that mar­ket, man­u­fac­tur­ers have rolled out mar­ket­ing cam­paigns to make a leaky blad­der seem if not fash­ion­able, then at least not hu­mil­i­at­ing. Kim­berly-Clark spon­sored a free con­cert in New York fea­tur­ing the Grammy-nom­i­nated in­die pop band Cap­i­tal Cities to pro­mote its adult prod­ucts. It even pro­duced a rap video fea­tur­ing Kim­berly-Clark em­ploy­ees strut­ting their stuff around one of the com­pany’s fac­to­ries while wear­ing noth­ing below the waist ex­cept its adult briefs. The rap lyrics ex­plain that in­con­ti­nence hits peo­ple of all ages and en­cour­age lis­ten­ers to “drop their pants for un­der­ware­ness.” The com­pany also in­tro­duced a so­cial me­dia cam­paign to raise money for an

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