Cover Trail

Bloomberg Businessweek (Europe) - - CONTENTS -

How the cover gets made

① “The cover story is on the cor­re­la­tion

be­tween the stock mar­ket and oil prices, which can be bad in terms

of an eco­nomic re­cov­ery.”

“Why’s it bad?”

“Be­cause when oil prices go down,

so does the mar­ket.”

“We could run a fever-line chart with two lines. Both lines could be

go­ing down­ward. And then a cap­tion could say, ‘Look, they’re

cor­re­lated—wow!’ ”

“That doesn’t sound very sexy.”

② “A busi­ness­man, rep­re­sent­ing the

stock mar­ket, and an oil drum, which rep­re­sents—stay with me— oil prices, in some kind of hu­manon-in-an­i­mate-ob­ject code­pen­dent

ro­man­tic re­la­tion­ship.”

“That’s very strange. It also com­pletely di­min­ishes the com­plex­ity

of the story. But it’s sex­ier.”

“One out of three. Sounds like a win!”

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