Cover Trail

How the cover gets made

Bloomberg Businessweek (Europe) - - CONTENTS -

① “The cover story is about what it took to make the chip be­hind many of Ap­ple’s best prod­ucts, and where it was made.”

“What did it take—and where was it made?”

“It took a lot of time and money, and it was made in labs.”

“Never would have ever ex­pected that. We can put the chip on the cover.”

② “It’s a mas­ter­work of sim­plic­ity.”

“Pos­si­bly the most bor­ing thing I’ve ever seen.”

“It just needs words.”

③ “More words.”

“Not sure if there’s that much more to say.”

“They can be any words, re­ally.”

④ “Many, many more words. Moun­tains of words.”

⑤ “More!”

“No.”

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