Beware “ve­gan wine”

Bloomberg Businessweek (Europe) - - ETC. -

Nat­u­ral wines are al­ready ve­gan be­cause they aren’t fil­tered. The fil­ter­ing process of­ten in­volves egg whites or fish blad­ders—in the bar­rel, larger solids glom on to th­ese agents and sink to the bot­tom, bot­tom al­low­ing wine to be pumped away clean. So any­one pro­mot­ing wines as ve­gan is do­ing it only for mar­ket­ing rea­sons and might not care about qual­ity. “If you buy a wine be­cause it says it’s ve­gan, there’s a good chance it’s go­ing to be crappy,” Le­peltier says.

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