Sus­tain­abil­ity Be­comes More Than a Buzz­word

Bloomberg Businessweek (Europe) - - ETC. -

In 2015 ma­jor man­u­fac­tur­ers from H&M to Ker­ing, the con­glom­er­ate be­hind lux­ury brands such as Bri­oni and Bottega Veneta, re­sponded to charges that their busi­nesses were tak­ing a toll on the en­vi­ron­ment. They stream­lined sup­ply chains and mar­keted “con­scious” col­lec­tions. But when it comes to sus­tain­abil­ity, there’s real pas­sion among smaller brands—and there are new com­pa­nies worth know­ing about as much for how they make it as what they make. Shirt­ing-in­spired dresses and trousers from New Zealand’s Kow­tow (kow­tow­cloth­ing.com) come from fair-trade or­ganic cot­ton. Amour Vert’s (amourvert.com) soft tees and blouses use sus­tain­able syn­thet­ics like Ten­cel and re­cy­cled polyester—Gwyneth Pal­trow is a fan. And Melissa Joy Man­ning (melis­sajoy­man­ning.com) crafts her jew­elry from re­cy­cled ster­ling sil­ver, even de­sign­ing some pieces around gem­stones from a Michi­gan ore re­fin­ery.

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