Cover Trail

Bloomberg Businessweek (Europe) - - NEWS -

How the cover gets made

① “The cover story is based on a pretty ex­tra­or­di­nary in­ter­view with the deputy crown prince of Saudi Ara­bia, who is young and am­bi­tious.”

“We’ll have to do some crazy il­lus­tra­tion or some­thing. Some­thing con­cep­tual.”

“No, he’ll sit for a pho­to­graph.” “What?” “Yeah, they said fine. Come on down.” “I don’t be­lieve you.”

“The pho­tog­ra­pher’s al­ready on his way.”

“Well, it’ll be re­ally bor­ing.” [Two days later] “This can’t be the prince.”

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