Small to Big: On­line mo­tor­cy­cle gear re­tailer RevZilla gets good mileage from its prod­uct videos

Bloomberg Businessweek (Europe) - - NEWS - As told to Lee Wil­son

An­thony Bucci, Matt Kull, and Nick Auger all worked in tech be­fore they de­cided to turn their shared ob­ses­sion with mo­tor­cy­cles into a busi­ness. They started RevZilla Mo­tor­sports in 2007 to cre­ate a new kind of biker parts and gear re­tailer: one that, in Bucci’s de­scrip­tion, com­bines the ex­pe­ri­ence of shop­ping at a high-end store such as Bar­neys with the Web-en­abled ef­fi­cien­cies of Zap­ Here he dis­cusses how the Philadel­phia-based com­pany turns its em­ploy­ees into “gear geeks” who can ex­pertly guide shop­pers to­ward a pur­chase.

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