In­no­va­tion: De­liv­ery robots—no tip­ping, please

Bloomberg Businessweek (Europe) - - CONTENTS - Michael Belfiore

Form and func­tion

The suitcase-size, 25-pound Star­ship robot trav­els on side­walks at up to 4 miles per hour to de­liver as much as 20 pounds of gro­ceries and other goods to a cus­tomer’s door.

In­no­va­tor Ahti Heinla

Age 44 Co-founder and chief ex­ec­u­tive of­fi­cer of Star­ship Tech­nolo­gies, a 45-per­son Lon­don startup

Next Steps

Driver­less ve­hi­cles can make ur­ban de­liv­ery more ef­fi­cient, but large num­bers of side­walk robots pose their own prob­lems, says Karl Ronn, man­ag­ing di­rec­tor of con­sult­ing firm In­no­va­tion Port­fo­lio Part­ners and for­mer head of re­search and de­vel­op­ment at Proc­ter & Gam­ble. Heinla says Star­ship is seek­ing ad­di­tional fund­ing while it fur­ther re­fines its robots for pi­lot pro­grams in other cities.

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