Neon signs help restau­ra­teurs on social media

Restau­rants draw in din­ers with new takes on neon. By Sierra Tish­gart

Bloomberg Businessweek (Europe) - - CONTENTS -


Happy Cam­per

Nou­veau pizza, opened Novem­ber 2015

“Neon has a retro feel to it. I wanted some­thing iconic: The Great Lakes give Chicagoans some­thing to re­late to. Peo­ple in the Mid­west take a lot of pride in where they’re from, and Chicago is where my heart is.” ——Clay Hamil­ton, co-owner

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