The Hamp­ton Social

Bloomberg Businessweek (Europe) - - ETC. DESIGN -

Fish shack, opened July 2015

“The ‘Rosé all day’ sign fits in with the over­all am­biance of the res­tau­rant: a bright space that evokes a feel-good, va­ca­tion­like ex­pe­ri­ence for guests. It gives our cus­tomers an op­por­tu­nity to cap­ture some­thing spe­cial and share it across social media, which has re­sulted in an in­cred­i­ble amount of ex­po­sure. Neon done in a taste­ful way can make a huge im­pact.” ——Brad Parker, founder of Parker Res­tau­rant Group

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