What I Wear to Work: Doug Lloyd prefers a basic wardrobe (that turns out to be not-so-basic)
53, founder and creative director, Lloyd & Co., New York
What do you do? We help mostly fashion brands express who they are visually and verbally.
How would you describe your style?
I wear basic clothes. When you’re looking at and evaluating them all the time, the last thing you want to do in the morning is think about what to wear.
Something tells me your basic white tee isn’t so basic.
It has just the right amount of slouchiness to make it feel cool without trying too hard.
I like it with the sweater.
The sweater is functional, effortless ease. It’s one of the most comfortable things you could ever put against your body.
The sweater almost matches your pants.
I only ever wear maybe four colors in a neutral palette. I never check bags when I travel, so I pack clothes I can rewear knowing they’ll always match something else. It’s all about efficiency.
Sort of like white sneakers that go with everything.
I love that the Stan Smiths are generic. They’re devoid of detail. Plus, they’re comfortable enough to wear all day.
So what is the most colorful piece you own?
I guess maybe a Helmut Lang camel coat. I wore it for a season and never again. It’s actually a classic. I wonder where that coat is.
ROLEX ADIDAS ATM ANTHONY THOMAS MELILLO A.P.C. TOMAS MAIER