How Did I Get Here? Lorenzo Fer­titta grew up in the casino biz, then bet on the Ul­ti­mate Fight­ing Cham­pi­onship

Chair­man and chief ex­ec­u­tive of­fi­cer, Ul­ti­mate Fight­ing Cham­pi­onship

Bloomberg Businessweek (Europe) - - CONTENTS -

“On Thurs­day I’d fly to Las Ve­gas, work the casino Fri­day to Sun­day, and fly back for Mon­day af­ter­noon class.”

“It was a fam­ily in­vest­ment of­fice. River­boat gam­bling had ex­ploded, and we de­vel­oped op­por­tu­ni­ties around the coun­try.”

“I was a com­mis­sioner when Mike Tyson bit Evan­der Holyfeld’s ear.”

“We in­vested $3.5 bil­lion in cap­i­tal in de­vel­op­ing new projects around Las Ve­gas, in­clud­ing Green Val­ley Ranch and Red Rock re­sort, both in the sub­urbs.”

“The share­holder agree­ment says that if me and [my brother] Frank can’t agree, we’ll have a sport ji­u­jitsu match. Three fve-minute rounds.”

“My dad pi­o­neered casi­nos that catered to lo­cals. He built the Palace Sta­tion Ho­tel & Casino. When we wanted to ex­pand, we knocked down a wall and added slot ma­chines.”

“The UFC had bag­gage at the time: John McCain had dubbed it ‘hu­man cock­fght­ing.’ We [Fer­titta, brother Frank, and friend Dana White] bought the busi­ness for $2 mil­lion. We have 519 ath­letes from 44 coun­tries, $600 mil­lion in rev­enue, and 41 live events a year. We’ve also launched UFC Fight Pass, a stream­ing ser­vice that ac­cesses 17,000 fghts.”

With Ronda Rousey fol­low­ing her vic­tory at UFC 170, 2014

With his fa­ther, Frank Jr. (hold­ing ham­mer), and brother, Frank III (to Fer­titta’s left), at the start of con­struc­tion on a tower at the Palace casino, 1990

As a safety at Bishop Gor­man

At the MGM Grand dur­ing UFC 84, 2008

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