MAR­KET­ING TO STU­DENTS

Gulf Marketing Review - - FRONT PAGE -

Univer­sity cam­puses are in­cu­ba­tors for brand seed­ing and en­gage­ment, while the dig­i­tal space is crammed with out­reach pos­si­bil­i­ties from which to tar­get tech-savvy, af­flu­ent Mid­dle East­ern stu­dents. Some brands, how­ever, are mak­ing more of an ef­fort than oth­ers.

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