Tefal boosts social media interest for GCC campaign
GCC Cookware brand Tefal is using social media to stir up interest in its Sensroielle pan. Tefal, owned by Groupe SEB, has teamed up with Saudi chef, Yousef Khumayes, to be ‘The man with the Tefal pan’ and as the star of the online campaign to cook some of the ‘toughest’ recipes suggested by consumers. According to Tefal, chef Yousef will use only the non-stick Sensroielle pan to cook in order to prove that it can survive continuous scrambling, frying and grilling to be the most durable pan in the market.
“We are delighted to organise this successful online campaign, which has [helped us tremendously to engage virtually] with our fans on Facebook,” says Shonila Misra, marketing director at Groupe SEB MEA.
She adds that in three months, there has been a 300 per cent increase in likes, comments and shares, as the campaign continues to drive interest among fans. Chef Yousef and the pan were also featured in 30 episodes of TheMan with the Tefal Pan TV show during Ramadan.
Successful: Shonila Misra