PAE teams up with True Ad for regional debut
UAE The world’s largest fullservice event management company, Plan Ahead Events (PAE), has opened its office in the UAE to serve the GCC region, Turkey and Lebanon. It reports a brand value of $1 billion and has more than 100 offices worldwide.
True Ad, an end-to-end direct marketing company, will represent PAE in the region and is targeting 300 per cent growth in three years.
Estimates put Dubai’s event management industry at $45 million for Q2 2013.
For PAE, an annual growth rate of 25 per cent has been predicted through the bundling of services covering business, entertainment and sports this year.
Tipton Shonkwiler, president at PAE Global, says that the strong recovery of the real estate sector, along with the growth of the ICT, tourism and hospitality industries, are fuelling the growth of the region’s events sector.
Ghassan Chaker, CEO of True Ad, adds: “We believe there should be a more effective approach to measure the ROI of events, in terms of sales as a short-term objective, or as a branding exercise in the long run.”
According to PAE, it is the first home-based franchise in the UAE events industry.
It provides full-service management and planning for meetings, conventions, trade shows, special events and incentive travels.