TBU Middle East opens Saudi office
Saudi Arabia WPP-owned The Brand Union (TBU) has opened an office in Riyadh.
The agency has been working on client assignments, including Al Rajhi Bank, Tawuniya, Fawaz Alhokair, Nova Water and Abdul Latif Jameel, from its base in Dubai for the past decade.
“With t he market now looking for more long-term partnerships, we have decided to create a dedicated team t o grow our l ocal client portfolio further,” says Hermann Behrens, CEO of TBU MEA.
“I have little doubt that Saudi Arabia will become ou r la rgest off ice in t he region in the coming years.”
Tarek Khalil, previously associate client director and now business director, will lead the expansion and be responsible for solidifying the relationships TBU has in Saudi Arabia, along with building new opportunities. TBU is currently working with Riyad Bank. Other recent wins include Kuwait Finance House, Qatar’s Ahli Bank, Dubai-based Libyan telco Lap Green and Abu Dhabi’s retail destination project, The District. The move follows the agency opening in Qatar last year.
Growing portfolio: Hermann Behrens
Leading the way: Tarek Khalil