Apps Foun­da­tion of In­dia launched

Gulf Marketing Review - - WORLD NEWS -

In­dia T he I nter net a nd Mo­bile As­so­ci­a­tion of In­dia – IAMAI – has an­nounced the launch of Apps Foun­da­tion of In­dia – API – to sup­port the na­tion’s ap­pli­ca­tion de­vel­oper com­mu­nity.

API aims to help build new en­ter­prise and sup­port en­trepreneur­ship, as well as de­velop world-class pro­fes­sion­als, says the IAMAI.

This an­nounce­ment came dur ing Ap­pFest 2013, in Ahmed­abad, in July, when the Gu­jarat Chap­ter of API was also re­vealed.

“Mo­bile has be­come the pri­mary means to drive com­put­ing and broad­band in In­dia,” says Anand Vi­rani, as­so­ci­ate di­rec­tor of busi­ness de­vel­op­ment at Qual­comm In­dia. He adds that de­vel­op­ers should work to­wards build­ing apps in lo­cal lan­guages which, he says, can trans­form lives.

“This will re­ally com­ple­ment the wide reach of mo­bile phones.”

Ravi Vyas, prod­uct man­ager, adds that the crit­i­cal is­sue for de­vel­op­ers is to fig­ure out which mon­eti­sa­tion model would work for them.

IAMAI was es­tab­lished in 2004 to ad­dress the chal­lenges fac­ing the dig­i­tal and online in­dus­try. It has of­fices in Delhi and Mum­bai, serv­ing 130 mem­bers.

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