Survey: lists and prices priority for consumers
Global The vast majority of consumers around the world plan their shopping by using a list and comparing prices. Globa l ly, 8 4 per cent of respondents in a survey, by Nielsen, said they use a shopping list on at least a few trips and 88 per cent said they compare prices before buying.
Almost two thirds – 63 per cent – of North Americans rely on a shopping list for most trips, exceeding the global average of 49 per cent.
When in store, consumers actively look for deals, as roughly three quarters said they use a promotional leaflet/ flyer – 78 per cent – or coupons – 71 per cent – and buy from end-aisle displays – 74 per cent – on at least some shopping trips. North Americans are regular coupon users, with 88 per cent using them while shopping.
The Nielsen Global Survey of Con sumer Shopping Behavior canvassed 29,000 online respondents in 58 countries worldwide.
Handy: Shopping lists