Sur­vey: lists and prices pri­or­ity for con­sumers

Gulf Marketing Review - - WORLD NEWS -

Global The vast ma­jor­ity of con­sumers around the world plan their shop­ping by us­ing a list and com­par­ing prices. Globa l ly, 8 4 per cent of re­spon­dents in a sur­vey, by Nielsen, said they use a shop­ping list on at least a few trips and 88 per cent said they com­pare prices be­fore buy­ing.

Al­most two thirds – 63 per cent – of North Amer­i­cans rely on a shop­ping list for most trips, ex­ceed­ing the global av­er­age of 49 per cent.

When in store, con­sumers ac­tively look for deals, as roughly three quar­ters said they use a promotional leaflet/ flyer – 78 per cent – or coupons – 71 per cent – and buy from end-aisle dis­plays – 74 per cent – on at least some shop­ping trips. North Amer­i­cans are reg­u­lar coupon users, with 88 per cent us­ing them while shop­ping.

The Nielsen Global Sur­vey of Con sumer Shop­ping Be­hav­ior can­vassed 29,000 online re­spon­dents in 58 coun­tries world­wide.

Handy: Shop­ping lists

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