100,000 smokers quit after national ad campaign
US A national campaign by the Centers for Disease Control and Prevention – CDC – urging smokers to quit has been twice as effective as originally expected.
Called ‘Tips From Former Smokers’, the initiative helped 200,000 people try and quit, while 100,000 stopped for good. Results exceeded the original goal of 500,000 to stop the habit and 50,000 to quit. Overall, nearly 1.6 million attempted to quit.
Creative featured stories of smokers living with cigarette-related diseases and disabilities. Smokers were urged to call a toll-free number for support, or visit a quit assistance website.
Eighty per cent of smokers, and 75 per cent of non-smokers, recalled seeing at least one of the ads during the three-month campaign. Calls to the quit line doubled and website visits were five times higher than for the same 12-week period in 2011.
The CDC claims that the US tobacco sector spends $8 billion a year “to make cigarettes more attractive and available, including to youth”.
Cut it out: Stop smoking campaign