100,000 smok­ers quit af­ter na­tional ad cam­paign

Gulf Marketing Review - - WORLD NEWS -

US A na­tional cam­paign by the Cen­ters for Disease Con­trol and Preven­tion – CDC – urg­ing smok­ers to quit has been twice as ef­fec­tive as orig­i­nally ex­pected.

Called ‘Tips From For­mer Smok­ers’, the ini­tia­tive helped 200,000 peo­ple try and quit, while 100,000 stopped for good. Re­sults ex­ceeded the orig­i­nal goal of 500,000 to stop the habit and 50,000 to quit. Over­all, nearly 1.6 mil­lion at­tempted to quit.

Cre­ative fea­tured sto­ries of smok­ers liv­ing with cig­a­rette-re­lated dis­eases and dis­abil­i­ties. Smok­ers were urged to call a toll-free num­ber for sup­port, or visit a quit as­sis­tance web­site.

Eighty per cent of smok­ers, and 75 per cent of non-smok­ers, re­called see­ing at least one of the ads dur­ing the three-month cam­paign. Calls to the quit line dou­bled and web­site vis­its were five times higher than for the same 12-week pe­riod in 2011.

The CDC claims that the US to­bacco sec­tor spends $8 bil­lion a year “to make cig­a­rettes more at­trac­tive and avail­able, in­clud­ing to youth”.

Cut it out: Stop smok­ing cam­paign

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