First-ever Halal travel glos­sary launched

Travel Daily ME - - News -

In a re­cent an­nounce­ment, Cre­sen­tRat­ing has launched a new Halal glos­sary pro­vid­ing ac­cess to a wealth of ter­mi­nol­ogy.

The com­pany has pub­lished a guide which of­fer ac­cu­rate and con­sis­tent use of terms in the Halal travel mar­ket.

Over 150 terms and con­cepts have been en­tered and val­i­dated with reg­u­lar up­dates planned as the mar­ket ma­tures.

With halal travel now worth bil­lions an­nu­ally, the need to un­der­stand these terms is be­com­ing more im­por­tant as the in­dus­try aims to cap­i­talise on a sec­tor pro­jected to be worth US$200 bil­lion by 2020.

Cres­cen­tRat­ing says un­der­stand­ing these terms is im­per­a­tive for all travel-re­lated busi­nesses look­ing to ben­e­fit from growth of this mar­ket such as tourism boards, govern­ment agen­cies, hotels, restau­rants, at­trac­tions, air­ports, air­lines, cruises and spas.

Fazal Ba­hard­een, CEO of Cres­cen­tRat­ing, said: “Em­brac­ing the Halal travel phe­nom­e­non is now a key fo­cus of growth across the in­dus­try for both OIC and non-OIC des­ti­na­tions.

With an in­creas­ing num­ber of des­ti­na­tions and ser­vices look­ing to at­tract Mus­lim trav­eller, there is a need to bet­ter un­der­stand terms used to de­scribe the mar­ket needs and prac­tices.”

The glos­sary in­cludes terms which pro­vide an over­view of Halal travel and its core val­ues. Each of these has been de­fined in the con­text of life­style and travel.

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