Eti­had launches ‘Run­way to Run­way’

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Eti­had

Air­ways has an­nounced the launch of ‘Run­way to Run­way’, a unique re­wards pro­gramme de­signed to sup­port the fash­ion com­mu­nity’s in­ter­na­tional travel re­quire­ments.

Since an­nounc­ing its fash­ion part­ner­ship with IMG in 2016, Eti­had Air­ways has worked with the com­pany and its fash­ion in­dus­try net­work to de­velop a be­spoke mem­ber­ship pro­gram that of­fers spe­cialised travel ben­e­fits. Run­way to Run­way mem­bers are el­i­gi­ble to re­ceive discounts on air­fare and other ser­vices; pre­ferred cor­po­rate rates for busi­ness travel; dis­counted cargo rates; and spe­cial group travel rates when trav­el­ling for photo shoots, show­ing col­lec­tions over­seas or con­duct­ing busi­ness glob­ally.

Pa­trick Pierce, Vice Pres­i­dent of Spon­sor­ships, Eti­had Air­ways said: “Eti­had Air­ways’ com­mit­ment to fash­ion has taken an­other step for­ward with the launch of Run­way to Run­way, a travel pro­gram de­liv­er­ing prac­ti­cal ben­e­fits to our friends in fash­ion.

“Last year, Eti­had Air­ways be­came the first global air­line to align with and sup­port fash­ion pro­fes­sion­als. Very few in­dus­tries travel as much as the fash­ion in­dus­try does, spend­ing tens of mil­lions an­nu­ally. Eti­had Air­ways is an ideal brand fit for this jet-set in­dus­try that is am­bi­tious, in­no­va­tive and re­mark­able – all char­ac­ter­is­tics ex­em­pli­fied by Eti­had’s world-renowned ser­vice and hos­pi­tal­ity of­fer­ing.”

Fash­ion in­dus­try mem­bers will also re­ceive ad­di­tional ben­e­fits in ac­cor­dance with their Eti­had Guest tier level – Gold and Sil­ver sta­tus. Click here for full story

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