UK tar­gets Saudi tourism with new of­fice

Travel Daily ME - - News -

VisitBri­tain has opened a new of­fice in Riyadh to at­tract more visi­tors from Saudi Ara­bia to the UK, mak­ing it the first West­ern tourism board to es­tab­lish a pres­ence in the coun­try. The an­nounce­ment, which was made at a press event at the res­i­dence of the Bri­tish Am­bas­sador to Saudi Ara­bia Si­mon Col­lis, in­cludes the ap­point­ment of Saudi na­tional Badr Al­man­deel as VisitBri­tain Coun­try Rep­re­sen­ta­tive.

Bri­tish Am­bas­sador to Saudi Ara­bia Si­mon Col­lis said: “The ap­point­ment of Badr Al­man­deel to head VisitBri­tain’s in-coun­try op­er­a­tions builds on a cen­tury of strong trade and cul­tural re­la­tions.

Ev­ery year Bri­tain wel­comes more and more Saudis in the UK with thou­sands visit­ing on busi­ness, for tourism or to study.

I would strongly en­cour­age Saudis to go and see for them­selves ev­ery­thing that the UK has to of­fer.”

The ap­point­ment fol­lows the devel­op­ment of a part­ner­ship with Al Tay­yar Travel Group Hold­ing Com­pany which in­cludes a cam­paign to pro­mote Lon­don, Manch­ester and Ed­in­burgh.

The cam­paign will of­fer ex­clu­sive sum­mer fam­ily travel pack­ages to the UK and will of­fer Saudi trav­ellers an ex­clu­sive up­grade to their visa pro­cess­ing through UK Visa and Im­mi­gra­tion.

As of the end of Jan­uary 2017, Bri­tain was 14% cheaper for visi­tors from Saudi Ara­bia com­pared with the same month in 2016. Click here for full story

Saudi Ara­bia is a key source mar­ket for the UK

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