Houston hotel performance exceeds Super Bowl expectations
Houston hotel performance exceeded expectations during Super Bowl 51 weekend, and performance was strongest in the CBD, as reported in an analysis by STR. For 3-5 February 2017, the Houston metro market reported occupancy of 84.2% and average daily rate (ADR) of US$278.03. In the Houston CBD submarket, occupancy averaged 99.0% during the threeday period, and ADR hit US$546.24. As a result, revenue per available room (RevPAR) grew 356% in the Houston metro market and 851% in the Houston CBD.