Hous­ton ho­tel per­for­mance ex­ceeds Su­per Bowl ex­pec­ta­tions

Travel Daily ME - - News -

Hous­ton ho­tel per­for­mance ex­ceeded ex­pec­ta­tions dur­ing Su­per Bowl 51 week­end, and per­for­mance was strong­est in the CBD, as re­ported in an anal­y­sis by STR. For 3-5 Fe­bru­ary 2017, the Hous­ton metro mar­ket re­ported oc­cu­pancy of 84.2% and aver­age daily rate (ADR) of US$278.03. In the Hous­ton CBD sub­mar­ket, oc­cu­pancy av­er­aged 99.0% dur­ing the three­day pe­riod, and ADR hit US$546.24. As a re­sult, rev­enue per avail­able room (RevPAR) grew 356% in the Hous­ton metro mar­ket and 851% in the Hous­ton CBD.

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