New visa-on-ar­rival rule con­trib­utes to 2017 spike

Travel Daily ME - - News -

Dubai’s visitor num­bers surged 12 per­cent year on year dur­ing the first two months of 2017 to just over three mil­lion, nearly four times the growth rate wit­nessed the pre­vi­ous year.

An uptick in vis­i­tors from China and Rus­sia led the spike in vol­umes, set­ting the stage for a strong first quar­ter re­sult, said Dubai Tourism.

The num­ber of Chi­nese overnight tourists to Dubai jumped 60 per cent in Jan­uary alone, peak­ing at a dra­matic 102 per­cent. Dur­ing the first two months of the year, 157,000 Chi­nese vis­i­tors were re­ported.

Rus­sian vis­i­ta­tion jumped 84 per­cent over the same pe­riod last year with Fe­bru­ary de­liv­er­ing a mas­sive 140 per­cent vol­ume in­crease to bring a to­tal of 65,000 trav­ellers in the first two months.

As a re­sult, the coun­tries moved up in their rank­ings as key source mar­kets for in­bound tourism to Dubai with China en­ter­ing the top four for the first time and Rus­sia mov­ing up four places, rank­ing the 15th most im­por­tant source mar­ket.

The surge in Chi­nese and Rus­sian tourists was stim­u­lated by sev­eral ini­tia­tives, with trav­ellers from both coun­tries now granted visa on ar­rival to the UAE. Des­ti­na­tion mar­ket­ing cam­paigns tar­get­ing China and Rus­sia also helped de­liver more trav­ellers from each mar­ket.

The im­por­tance of ‘ease and con­ve­nience’ of ac­cess in driv­ing tourism traf­fic is ev­i­dent in the im­me­di­ate re­sults fol­low­ing the pol­icy changes, re­marked His Ex­cel­lency He­lal Saeed Al­marri, direc­tor gen­eral, Dubai Tourism.

“Dubai Tourism has in­vested sig­nif­i­cant ef­forts in mar­ket­ing Dubai as an ap­peal­ing des­ti­na­tion for vis­i­tors from China and Rus­sia, and we are en­cour­aged to see such promis­ing re­sults,” he added. Click here for full story

Chi­nese tourists en­joy the desert ex­pe­ri­ence

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