CHI­NESE TOURISTS FLOCK TO SHAR­JAH IN 2016

Visit num­bers from the Repub­lic rocket 63%

Travel Daily ME - - Front Page -

Shar­jah ho­tels and hotel apart­ments reg­is­tered a 63 per­cent in­crease in visi­tors from China dur­ing 2016 ac­cord­ing to new fig­ures from Shar­jah Com­merce and Tourism De­vel­op­ment Author­ity (SCTDA).

More than 86,000 Chi­nese visi­tors stayed in Shar­jah ho­tels last year, com­pared with 53,000 dur­ing 2015, mak­ing China the emi­rate’s sixth largest in­bound tourism mar­ket. The UAE’s re­cent move to in­tro­duce visa-onar­rival for visi­tors from China is ex­pected to fur­ther boost tourism num­bers dur­ing 2017.

China is the world’s largest out­bound tourism mar­ket worth an es­ti­mated US$168 bil­lion, with 120 mil­lion Chi­nese travelling abroad dur­ing 2016.

The country is a pri­or­ity tar­get mar­ket for Shar­jah and the tourism author­ity is plan­ning to wel­come 200,000 Chi­nese visi­tors per an­num by the year 2021, as part of its tourism de­vel­op­ment strat­egy.

China is al­ready the emi­rate’s fastest grow­ing in­bound tourism mar­ket, with ho­tels reg­is­ter­ing a 78 per­cent in­crease in hotel guests from China dur­ing 2015 (com­pared to 2014 levels).

The SCDTA has been driv­ing an ac­tive mar­ket­ing cam­paign to at­tract more visi­tors from China, open­ing a rep­re­sen­ta­tive of­fice, re­cruit­ing Chi­nese staff and adding a Chi­nese lan­guage web­site to Shar­jah’s tourism por­tal.

Shar­jah Com­merce and Tourism De­vel­op­ment Author­ity has re­cently taken tourism road­shows to Chengdu, Guangzhou and Hong Kong. Click here for full story

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