CHINESE TOURISTS FLOCK TO SHARJAH IN 2016
Visit numbers from the Republic rocket 63%
Sharjah hotels and hotel apartments registered a 63 percent increase in visitors from China during 2016 according to new figures from Sharjah Commerce and Tourism Development Authority (SCTDA).
More than 86,000 Chinese visitors stayed in Sharjah hotels last year, compared with 53,000 during 2015, making China the emirate’s sixth largest inbound tourism market. The UAE’s recent move to introduce visa-onarrival for visitors from China is expected to further boost tourism numbers during 2017.
China is the world’s largest outbound tourism market worth an estimated US$168 billion, with 120 million Chinese travelling abroad during 2016.
The country is a priority target market for Sharjah and the tourism authority is planning to welcome 200,000 Chinese visitors per annum by the year 2021, as part of its tourism development strategy.
China is already the emirate’s fastest growing inbound tourism market, with hotels registering a 78 percent increase in hotel guests from China during 2015 (compared to 2014 levels).
The SCDTA has been driving an active marketing campaign to attract more visitors from China, opening a representative office, recruiting Chinese staff and adding a Chinese language website to Sharjah’s tourism portal.
Sharjah Commerce and Tourism Development Authority has recently taken tourism roadshows to Chengdu, Guangzhou and Hong Kong. Click here for full story