StayWell Hos­pi­tal­ity Group and Cristal Group join forces

Travel Daily ME - - News -

Aus­tralian

Based Ho­tel Man­age­ment Com­pany StayWell Hos­pi­tal­ity Group and Cristal Group, a Mid­dle East based Ho­tel Man­age­ment Com­pany, are join­ing forces with the an­nounce­ment of a strate­gic al­liance.

The newly formed al­liance will as­sist both par­ties in de­vel­op­ing their re­spec­tive busi­nesses with a key fo­cus on the Mid­dle East Re­gion.

StayWell CEO, Mr. Si­mon Wan, said that the Group’s fur­ther ex­pan­sion into the UAE mar­ket is a large fo­cus with the up­com­ing open­ings of Park Regis Busi­ness Bay and Park Regis Bou­tique Jumeirah in 2017 fol­lowed by the open­ing of Leisure Inn Jumeirah and Park Regis Makkah in 2018. This sig­nif­i­cant al­liance rep­re­sents an im­por­tant step for­ward in ce­ment­ing the fu­ture ex­pan­sion of the Park Regis and Leisure Inn brands.

“We have been fo­cused on StayWell’s in­ter­na­tional ex­pan­sion for quite some time. This part­ner­ship will bring our com­bined port­fo­lio to 13 ho­tels with ap­prox­i­mately 2,600 rooms in the Mid­dle East Re­gion. This, cou­pled with the re­cently an­nounced strate­gic part­ner­ship with the Man­hat­ton Group in China, has sig­nif­i­cantly in­creased our global ho­tel net­work which is now in ex­cess of 73 prop­er­ties across Aus­tralia, Singapore, In­done­sia, In­dia, The United King­dom, China and the Mid­dle East,” Mr Wan said.

“Cristal are lead­ers in the busi­ness and leisure ho­tel space in the Mid­dle East and Africa, and rep­re­sent the per­fect part­ner­ship in which to grow the Park Regis and Leisure Inn brands. The syn­ergy and op­por­tu­nity of­fered by this strate­gic al­liance will com­bine the global strength of StayWell Group with the lo­cal knowl­edge of Cristal Hos­pi­tal­ity en­hanc­ing fur­ther devel­op­ment of both com­pa­nies’ goals glob­ally, not just in the Mid­dle East,” he said.

Dubai and the UAE of­fer huge growth po­ten­tial for StayWell’s brands, with the re­gion ex­pe­ri­enc­ing a boom in tourism that con­tin­ues to at­tract trav­el­ers for both busi­ness and leisure. This growth is set to con­tinue and Dubai Tourism en­vis­ages a rise in vis­i­tors in ex­cess of 20 mil­lion by 2020*. This will de­mand quality ac­com­mo­da­tion and mean in­creased room nights.

StayWell Hos­pi­tal­ity Group and Cristal Group have formed a strate­gic al­liance

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