Con­sumers de­mand con­ve­nience

Travel Daily ME - - News -

Ca­reem has re­vealed, through anal­y­sis of re­gion-wide app­based data, that in­ter-re­gional travel is on the rise. 11% of the com­pany’s reg­is­tered users booked through the ride-hail­ing ser­vice in more than one MENA des­ti­na­tion in 2016, up from 7% in 2015. This 11% of reg­is­tered users con­trib­uted to 30% of the to­tal trips in 2016.

The most com­mon cities that Ca­reem’s trav­el­ling users book in, when not in their home city, are Dubai, Riyadh and Cairo.

“Tourists make up a large per­cent­age of our tar­get au­di­ence and there­fore it is im­por­tant for us to en­sure that we not only un­der­stand the chal­lenges they face when they visit a new coun­try but to make sure they avoid them,” said Mu­das­sir Sheikha, co-founder and CEO, Ca­reem.

“Be­ing cre­ated in the re­gion, gives us a lo­cal edge over our com­peti­tors as we are able to adapt our ser­vices ac­cord­ing to the needs of each mar­ket, which in turn means seam­less travel for tourists - whether they’re vis­it­ing from out­side the coun­try or trav­el­ing within - and this re­flects in our grow­ing num­bers ev­ery year.” Click here for full story

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