Amer­i­can Air­lines part­ners with VisitBri­tain and Bri­tish Air­ways

Travel Daily ME - - News -

VisitBri­tain has teamed up with Amer­i­can Air­lines and Bri­tish Air­ways in a US$3.7 mil­lion cam­paign to in­spire more U.S. vis­i­tors to book a trip to Bri­tain. The cam­paign fea­tures Bri­tish co­me­dian Diane Mor­gan in a se­ries of videos as she at­tempts to ‘make it’ in Amer­ica by trans­form­ing her­self into what she be­lieves Amer­i­cans love – a self-help guru, an ac­tion star, a hip­ster foodie and a rock star.

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