Dubai Tourism un­veils train­ing tool for travel agents

Travel Daily ME - - News -

‘ Dubai Ex­pert’ an­nounced as a des­ti­na­tion travel trade train­ing pro­gramme that will be rolled out to travel agents from around the world

Cre­ated in col­lab­o­ra­tion with the Dubai Col­lege of Tourism (DCT) and KTM Ad­vance, a spe­cial­ist in e-learn­ing, the learn­ing tool is a marked depar­ture from tra­di­tional train­ing pro­grammes.

Par­tic­i­pants can be­come a ‘Dubai Ex­pert’ by com­plet­ing 20 suc­cess­ful mis­sions and watch­ing all 25 ex­pert videos, with a higher ‘Dubai Ex­pert’ level achieved by com­plet­ing all 30 mis­sions and an­swer­ing all pop-up ques­tions about the city.

The plat­form in­cludes 25 videos from ex­perts, that serve as a guide of what to do in Dubai – in­clud­ing fam­ily en­ter­tain­ment, gas­tron­omy, shop­ping, theme parks, cul­ture and her­itage amongst oth­ers.

In or­der to main­tain this sta­tus, play­ers are re­quired to re­turn to the game ev­ery year and com­plete up­dated mis­sions and watch new ex­pert videos.

Speak­ing at ATM 2017, Is­sam Kazim, CEO of Dubai Cor­po­ra­tion for Tourism and Com­merce Mar­ket­ing, said: “Our part­ner­ships with travel agents are crit­i­cal to us as we look to ex­pand our in­flu­ence and reach across in­dus­try chan­nels and stake­hold­ers that in­flu­ence tourists look­ing to visit Dubai.

This also means that we need to keep de­vel­op­ing new tools that al­low us and our part­ners to high­light what makes Dubai a ‘mustvisit’ des­ti­na­tion.

With the ‘Dubai Ex­pert’ plat­form, we have used tech­nol­ogy in­no­va­tion to tran­scend typ­i­cal train­ing pro­grammes and cre­ate an ex­pe­ri­ence that en­hances their knowl­edge of Dubai, so they can build cus­tomised itin­er­ar­ies that will at­tract more vis­i­tors.

‘Dubai Ex­pert’ has been cre­ated to fa­cil­i­tate this process and is part of our con­tin­ued en­deav­our to achieve our strate­gic goal of wel­com­ing 20 mil­lion vis­i­tors by 2020.”

Along with build­ing their knowl­edge of Dubai, travel agents can also en­joy ben­e­fits such as in­vites to var­i­ous events in the city, as well as a ‘Dubai Ex­pert Cer­tifi­cate’ and the use of the ‘Dubai Ex­pert’ logo.

The tool will first be launched in English across mul­ti­ple key mar­kets and will then be trans­lated into var­i­ous lan­guages in­clud­ing French, Man­darin, Rus­sian, Ger­man, Ital­ian, Ba­hasa, Korean, Ja­panese, Pol­ish, Czech, and Span­ish.

There are also plans to cre­ate a global league ta­ble of Dubai Ex­pert users, al­low­ing agents from all over the world to com­pete against each other to achieve the high­est score.

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