Trump launches new “American” hotel brand
Trump Hotels has expanded its hotel portfolio with the launch of a new midscale brand, American Idea. The new concept will “pay respect to the unique culture of each destination,” according to the company. Meanwhile, Trump has also revealed that its new upscale brand, Scion, has signed its first three properties, all of which are located in the Mississippi Delta area. Similar to American Idea, Scion is aimed at harnessing a “strong sense of community”.