Trump launches new “Amer­i­can” ho­tel brand

Travel Daily ME - - News -

Trump Ho­tels has ex­panded its ho­tel port­fo­lio with the launch of a new mid­scale brand, Amer­i­can Idea. The new con­cept will “pay re­spect to the unique cul­ture of each des­ti­na­tion,” ac­cord­ing to the com­pany. Mean­while, Trump has also re­vealed that its new up­scale brand, Scion, has signed its first three prop­er­ties, all of which are lo­cated in the Mis­sis­sippi Delta area. Sim­i­lar to Amer­i­can Idea, Scion is aimed at har­ness­ing a “strong sense of com­mu­nity”.

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