Deutsche Hos­pi­tal­ity tar­gets Chi­nese trade on WeChat

Travel Daily ME - - News -

Deutsche Hos­pi­tal­ity, the com­pany for­merly known as Steigen­berger, has opened an ac­count on WeChat, the popular Chi­nese so­cial me­dia site. The Euro­pean ho­tel group is us­ing a new B2B chan­nel on WeChat, en­abling Chi­nese tour op­er­a­tors and travel agen­cies to re­ceive the lat­est news about Deutsche Hos­pi­tal­ity in Chi­nese lan­guage, di­rectly to their mo­bile de­vices. The com­pany said itis plan­ning to cap­ture a larger share of the Chi­nese out­bound travel sec­tor.

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