How chat­bots will change the travel in­dus­try

Travel Daily ME - - News -

Re­search shows that more con­sumers are now us­ing mes­sag­ing apps com­pared to so­cial net­works, and this trend is fast ex­tend­ing to the travel in­dus­try.

Here’s how they will change the world of travel: Chat­bots are ideal for cus­tomer cen­tric busi­nesses and des­ti­na­tions. They can serve as 24/7 front-end cus­tomer care spe­cial­ists. Gone are the days of re­spond­ing man­u­ally to com­ments and en­quiries in your blog, web­site, and so­cial me­dia chan­nel.

Chat­bots are ca­pa­ble of to­tally trans­form­ing vis­i­tor ser­vic­ing in des­ti­na­tions af­ter hours.

Fre­quently asked ques­tions and en­quiries can be an­swered any time of the day or night, in­clud­ing when trav­ellers are ar­riv­ing at a des­ti­na­tion and the vis­i­tor in­for­ma­tion cen­tre / wel­come cen­tre is closed.

Re­sponses can be au­to­mated us­ing in­tel­li­gent chat­bots that can ef­fi­ciently carry out ba­sic re­quests for in­for­ma­tion. Cus­tomers can be served quickly as time spent on hold wait­ing for en­quiries to be an­swered is re­duced / re­moved. Chat­bots dras­ti­cally re­duce over­heads (par­tic­u­larly for con­tact cen­tres) and are mul­ti­lin­gual.

Chat­bots pro­mote re­la­tion­ship man­age­ment. As counter-in­tu­itive as it sounds, bots are great at man­ag­ing re­la­tion­ships with hu­man be­ings. With thought­ful pre-pro­gram­ming, chat­bots can sup­ple­ment the en­tire travel ex­pe­ri­ence, be­gin­ning with au­to­mated pre-ar­rival re­minders, to suggest­ing nearby en­ter­tain­ment spots and trans­porta­tion fa­cil­i­ties at des­ti­na­tion.

Hu­mans are open to us­ing chat­bots. In a re­cent study by Re­tale, when asked whether or not they had ever used a chat­bot, al­most 60% of re­spon­dents an­swered “yes”. And of those who hadn't tried a chat­bot, 53% said they were in­ter­ested.

Newspapers in English

Newspapers from Bahrain

© PressReader. All rights reserved.