Eti­had launches 'Run­way to Run­way' film at New York Fash­ion Week

Travel Daily ME - - News -

Eti­had Air­ways and Bri­tish de­signer Julien Mac­don­ald OBE have of­fi­cially launched a pro­mo­tional fash­ion film on the open­ing night of NYFW: The Shows.

Fea­tur­ing over 17 cou­ture out­fits by the de­signer, and WME | IMG mod­els, the short in­flight film draws par­al­lels be­tween the pro­duc­tion of a high-end fash­ion show and the prepa­ra­tion that goes into en­sur­ing a safe and com­fort­able flight.

The film was un­veiled last night at a press event in the Eti­had Air­ways VIP Lounge at NYFW: The Shows, with an ar­chive pre­sen­ta­tion and ap­pear­ance by Julien Mac­don­ald. With par­tic­i­pa­tion by mem­bers of Eti­had Air­ways’ cabin crew, the film also fea­tures in­te­gra­tions with global brands such as IWC Schaffhausen and BMW.

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