IHG appoints Claire Bennett as CMO
IHG (InterContinental Hotels Group) has today announced the appointment of Claire Bennett as chief marketing officer, effective immediately.
Claire joins IHG from American Express, where she held a number of senior, consumer-focused marketing roles over a period of more than 10 years, overseeing global marketing and brand management, leading its worldwide advertising, media, sponsorship and marketing research teams.
She is also a former executive board member of the World Travel and Tourism Council (WTTC).
Most recently, Claire led the company’s global consumer travel and lifestyle business, and was previously general manager for its consumer loyalty team, with responsibility for card member benefits, including American Express’ Membership Rewards.
She will report to IHG’s chief executive officer, Keith Barr, and becomes a member of the company’s Executive Committee from today.
Barr said: “Claire’s broad and highly-relevant brand marketing experience, combined with her deep insight into the hospitality industry, will enable her to provide strong leadership for this critical area of our business, and make a significant contribution to our executive committee.”
Bennett added: “IHG has some of the most iconic and well-loved hotel brands in the world and one of the most powerful global hotel loyalty programmes.
I am thrilled to have the opportunity to join such a talented team and am excited to play my part in driving the next phase of growth.”