Groupe GM un­veils new­est ad­di­tion to Cologne by Mu­gler line

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The PARADOXE range is the new­est ad­di­tion to the Cologne by Mu­gler line. This range fea­tures re­designed pack­ag­ing, with prod­ucts now avail­able in stand-up bot­tles, as well as in the orig­i­nal peb­ble-shaped tubes. This gives agents within the guest ameni­ties sec­tor the ver­sa­til­ity to se­lect the style of con­tainer that suits their es­tab­lish­ments the best.

The PARADOXE line now pro­vides prod­ucts in 40 ml or 80ml stand-up bot­tles and fea­tures new prod­ucts - in­di­vid­ual bot­tles of sham­poo, con­di­tioner and shower gel, as well as the orig­i­nal 2-in-1 H&B gel. The Mu­gler line has serves as the sig­na­ture guest ameni­ties line in some Par­adisus by Mélia ho­tels since 2014.

“The new­est ad­di­tions rep­re­sent Groupe GM’s abil­ity to evolve and re­spond to de­mands from within the guest ameni­ties sec­tor” said Lau­rent Marc­hand, pres­i­dent of Groupe GM, “The Cologne line now pro­vides ma­jor play­ers within the field with the ver­sa­til­ity and va­ri­ety they need in terms of prod­uct pack­ag­ing, all the while re­tain­ing the sig­na­ture scent.”

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