South African Tourism re­leases film that puts the peo­ple first

Travel Daily ME - - News -

South African Tourism has un­veiled a new 10-minute brand film, which places the peo­ple of South Africa and the coun­try’s many var­ied cul­tures at the heart of the story, to give mem­bers of the travel trade in­sight into the coun­try.

Draw­ing on the tra­di­tion of South African her­itage sto­ry­telling, the film was shot across South Africa and was directed by South African film­maker, Te­boho Mahlatsi.

It tells the story of Bheki, a young Mb­haco- (a tra­di­tional Xhosa wed­ding gown-) maker from the ru­ral East­ern Cape, who tra­verses the coun­try in search of in­spi­ra­tion for an Mb­haco with a mod­ern twist.

Dur­ing his trav­els, Bheki wit­nesses all that South Africa’s vast ar­ray of cul­tures has to of­fer.

South African Tourism Hub Head: UK & Ire­land To­lene Van der Merwe, said: “We are de­lighted to launch our new brand film in the UK mar­ket.

We be­lieve it per­fectly en­cap­su­lates the true spirit of South Africa and, through the eyes of Bheki, un­cov­ers the many amaz­ing ex­pe­ri­ences that our beau­ti­ful coun­try has to of­fer to hol­i­day­mak­ers.

“We hope that our film will aid mem­bers of the UK travel trade to gain a deeper knowl­edge of South Africa and there­fore to in­spire hol­i­day­mak­ers to want to visit.

South African Tourism has a com­mit­ment to at­tract­ing five mil­lion more tourists to the des­ti­na­tion in the next five years and we know that, by work­ing closely with the UK travel trade, we’ll be able to ef­fec­tively com­mu­ni­cate the abun­dance of her­itage, art and cul­ture which makes our beau­ti­ful coun­try hard for hol­i­day­mak­ers to re­sist.”

The new brand film has been re­leased on South African Tourism’s YouTube chan­nel, dig­i­tal and so­cial me­dia plat­forms as well as se­lected in­ter­na­tional tele­vi­sion plat­forms. It has also been pack­aged into a 60-sec­ond trailer and five fur­ther 30-sec­ond trail­ers.

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