Lou­vre Abu Dhabi signs part­ner­ship with Eti­had Air­ways

Travel Daily ME - - News -

Lou­vre Abu Dhabi has signed the first ex­clu­sive plat­inum part­ner­ship with Eti­had Air­ways. The sym­bolic cer­e­mony took place un­der the mu­seum’s dome and its ‘Rain of Light’ ef­fect. Lou­vre Abu Dhabi will of­fi­cially open on 11 Novem­ber.

His Ex­cel­lency Saif Saeed Ghobash, di­rec­tor gen­eral of the De­part­ment of Cul­ture & Tourism – Abu Dhabi, said: “This im­por­tant part­ner­ship comes at an ex­cit­ing time as we pre­pare for our grand open­ing next month. Lou­vre Abu Dhabi and Eti­had Air­ways not only bring peo­ple from around the world to Abu Dhabi, but they are both uni­ver­sal in na­ture.

“For the mu­seum, this idea of uni­ver­sal is about un­der­stand­ing hu­man con­nec­tions from the be­gin­ning of time un­til the present through art. We look for­ward to cel­e­brat­ing Lou­vre Abu Dhabi’s open­ing with the sup­port of our Plat­inum part­ner.”

As a plat­inum part­ner, Eti­had will work closely with Lou­vre Abu Dhabi on ar­eas of brand part­ner­ship, mar­ket­ing, so­cial me­dia, pub­lic and me­dia re­la­tions, events and ex­hi­bi­tions, cul­tural ex­changes, cargo sup­port, in­flight pro­gram­ming, and travel trade sup­port. Eti­had Air­ways’ des­ti­na­tion man­age­ment com­pany, Hala, will col­lab­o­rate with the mu­seum on be­spoke tour pack­ages in Abu Dhabi.

Peter Baum­gart­ner, Eti­had Air­ways chief ex­ec­u­tive of­fi­cer, said: “Lou­vre Abu Dhabi is a uni­ver­sal in­sti­tu­tion show­cas­ing the achieve­ments of mankind in art, in cul­ture, in hu­man­ity – a bea­con wel­com­ing visi­tors to these shores for gen­er­a­tions to come.

“Eti­had Air­ways and Lou­vre Abu Dhabi are two lead­ing char­ac­ters in the same story and we share a deep bond. As the na­tional air­line of the UAE, flying from Abu Dhabi to the world, we are also a uni­ver­sal con­nec­tor of peo­ple.

To­gether with our part­ners at Lou­vre Abu Dhabi and the De­part­ment of Cul­ture & Tourism – Abu Dhabi, we are com­mit­ted to bring­ing guests from across our global net­work to our home, and to co-creat­ing ex­pe­ri­ences which will show­case this mag­nif­i­cent mu­seum.”

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