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The In­sti­tute of So­ci­ol­ogy has car­ried out a price mon­i­tor­ing in the chain stores of Minsk

Economy of Belarus - - TRADE - Vladimir LAVRENTIEV, Econ­omy of Be­larus Mag­a­zine

How It Works

The sur­veys reg­u­larly held by the In­sti­tute of So­ci­ol­ogy point to a de­cline in the ma­jor pa­ram­e­ters of the consumer con­fi­dence in­dex in Be­larus. This has shaped a dif­fer­ent consumer be­hav­ior of Be­laru­sians. The dif­fi­cult eco­nomic sit­u­a­tion made peo­ple more con­scious about what they buy, how much they buy and how much they pay. The prices for sta­ple foods and es­sen­tial com­modi­ties top the list of peo­ple’s con­cerns.

There­fore, the In­sti­tute of So­ci­ol­ogy car­ried out a re­search project to com­pare prices for con-

The In­sti­tute of So­ci­ol­ogy of the National Academy of Sciences of Be­larus has car­ried out a com­par­a­tive anal­y­sis of consumer prices in the chain stores of Minsk. The anal­y­sis has re­vealed that a fam­ily of four will save Br646,570 per month if they do their gro­cery shop­ping in Euroopt.

sumer goods in var­i­ous chain stores of Minsk. The prod­ucts to be an­a­lyzed are in­cluded in the consumer goods bas­ket for a fam­ily of four adopted by the Min­istry of La­bor and So­cial Se­cu­rity of Be­larus.

The sur­vey ex­am­ined prices in eight chain stores: Almi, Bigzz, Vester, Gippo, Euroopt, Pro­s­tore, Rublevsky, and Sosedi. Prices were com­pared across 166 food com­modi­ties. If an iden­ti­cal item (the prod­uct of the same trade­mark) was ab­sent from any of the above-men­tioned stores, it was sub­sti­tuted by an equiv­a­lent prod­uct. The sur­vey re­vealed that the prices in Euroopt were the low­est, there­fore its prices were taken as a bench­mark for track­ing price trends.

Ac­cord­ing to the sur­vey, monthly four-mem­ber house­hold spend­ing on the mar­ket bas­ket to­tals Br2,461.510 in Euroopt against Br3,108,080 in other re­tail net­works. There­fore, a fam­ily might save up to Br646,570, or 26.3%, by do­ing shop­ping in Euroopt.

The find­ings dis­closed even a more ap­pre­cia­ble price dif­fer­ence across cer­tain sta­ple foods. Thus, tinned veg­eta­bles in Euroopt are cheaper by 72.2% in com­par­i­son with the prices in other stores, olive and sun­flower oil by 69.9%, ce­re­als by 65.1%, fruit by 55.1%, tea and

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