Mikhail MYATLIKOV. Sup­port for Busi­ness

Economy of Belarus - - CONTENTS -

One of the ma­jor goals of the Be­laru­sian Cham­ber of Com­merce and In­dus­try is to help man­u­fac­tur­ers se­cure a foothold on tra­di­tional mar­kets and to ex­plore new ex­port des­ti­na­tions

Build­ing up ex­port po­ten­tial is vi­tal for Be­larus as the coun­try’s pros­per­ity de­pends on the ef­fi­cient op­er­a­tion of ex­port­ing com­pa­nies and smart prod­uct pro­mo­tion. One of the ma­jor goals of the Be­laru­sian Cham­ber of Com­merce and In­dus­try (BCCI) is to help man­u­fac­tur­ers se­cure a foothold on tra­di­tional mar­kets and to ex­plore new ex­port des­ti­na­tions. BCCI Chair­man Mikhail MYATLIKOV tells the Econ­omy of Be­larus Mag­a­zine about the work of the Cham­ber, chal­lenges fac­ing ex­porters and the se­cret be­hind ef­fec­tive sales pro­mo­tion.

Mr Myatlikov, the main re­spon­si­bil­ity of the Cham­ber is ex­pand­ing for­eign eco­nomic con­tacts. What do you fo­cus on while pro­mot­ing co­op­er­a­tion be­tween Be­laru­sian and for­eign busi­ness­men?

The ul­ti­mate goal of vir­tu­ally all our ef­forts is pro­mo­tion of Be­laru­sian prod­ucts and ser­vices on for­eign mar­kets. Last year alone the Cham­ber ar­ranged about 800 in­ter­na­tional events like fo­rums, seminars, ex­hi­bi­tions and fairs, busi­ness match­mak­ing ses­sions, meet­ings with am­bas­sadors and trade ad­vi­sors of for­eign em­bassies. I would like to em­pha­size that we as­sess the ef­fi­ciency of our ef­forts not in terms of quan­tity but qual­ity of the events. Each event is de­signed to achieve a cer­tain goal like es­tab­lish­ing new con­tacts, pen­e­trat­ing new sales mar­kets, sign­ing new con­tracts. We have 38 rep­re­sen­ta­tives in 26 coun­tries world­wide. Th­ese peo­ple are mostly rep­utable and in­flu­en­tial busi­ness­men, na­tives of th­ese coun­tries. They fa­cil­i­tate the im­ple­men­ta­tion of con­tracts signed

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