On the Way to Perfection
Products of Vitebsk Moloko enjoy the love and trust of customers
Every company has its own history, its own destiny. Periods of comparative calm alternate with vigorous growth and vice versa. In Vitebsk there is an enterprise worth paying attention to due to many reasons. The best reason is the fact that the company has managed to advance to the forefront within a few years. Some time ago it used to be a lot less recognizable and noticeable. But changes enacted in the last few years got the business moving and now life is in full swing over there. That enterprise is OAO Moloko also known as Vitebsk Moloko, which also happens to be the company’s top trademark. The appearance of the trademark virtually heralded the second coming of the company.
Nowadays it is a big rapidly developing enterprise with a history to tell and a philosophy to practice. Products of Vitebsk Moloko are now easily recognized on store shelves. They enjoy the love and trust of customers. Consumers know that they get organic, tasty, and quality products by buying Vitebsk Moloko.
However, the happy state of affairs did not exist in the past. The company has gone through a lot in the course of its history. Some time ago OAO Moloko’s products were hard to find on store shelves as they were overshadowed by many other dairy brands. A new policy turned the tables. The company started focusing on what consumers wish, raising the quality of merchandise, utilizing advanced manufacturing technologies, qualified personnel, and effective marketing.
Consumers Above All
Consumers and their preferences and needs are the cornerstone of the company’s policy. OAO Moloko closely monitors the quality of raw materials and the quality of merchandise at all production stages and in all the production departments. The company’s quality management system has been certified for compliance with STB ISO 9001:2001, ISO 22000, and HACCP. Consumers prefer quality above everything else these days. This is why OAO Moloko is one of the few Belarusian enterprises which products are certified for compliance with Halal standards. Apart from that, the company was nominated for the Belarus government’s quality excellence award in 2014. The company was awarded an industry leader title in 2013.
In this day and age the company’s development policy is shaped by wisely built marketing, which determines the company’s tasks, ways of development taking into account needs of consumers and market trends. The attitude to design has changed. Now packaging design is an important component that makes the company’s products competitive.