Con­fec­tionery com­pany Do­mochay opens first pro­pri­etary bak­ery

Economy of Belarus - - COMPANIES AND MARKETS -

OAO Bak­ery and Con­fec­tionery Com­pany Do­mochay opened its first pro­pri­etary bak­ery in Mogilev in Au­gust 2016.

The re­tail out­let is lo­cated on the first floor of a res­i­den­tial house in Ne­poko­ren­nykh Boule­vard. It can be eas­ily found thanks to the bright and orig­i­nal out­door ad­ver­tis­ing with sym­bols of Do­mochay Com­pany. The com­pany is now Mogilev Oblast’s lead­ing sup­plier of bak­ing and con­fec­tionery prod­ucts. The in­te­rior de­sign of the store boasts an ex­quis­ite taste and beau­ti­ful decor in ad­di­tion to com­fort­able con­di­tions for buy­ers: the mer­chan­dise is neatly and con­ve­niently or­ga­nized on the shelves, the re­tail equip­ment has an orig­i­nal style, and shop as­sis­tants demon­strate im­pec­ca­ble skills.

The store will be the first one in Do­mochay’s pro­pri­etary re­tail chain. The com­pany in­tends to re­vive old tra­di­tions and set up a network of small bread stores in Mogilev and the re­gion in ad­di­tion to con­sid­er­ing the pos­si­bil­ity of open­ing more out­lets in other parts of the coun­try and Minsk. Apart from what you may find in a con­ven­tional bak­ery these shops will make some fresh bread and bak­ery prod­ucts on site.

Un­like con­ven­tional stores, how­ever, the pro­pri­etary store will of­fer the full range of Do­mochay’s bak­ery and con­fec­tionery prod­ucts, a wide lineup of or­ganic, healthy food and food for di­a­bet­ics. For in­stance, this year the com­pany has started pro­duc­ing tasty and ben­e­fi­cial black tea out of wil­low herb. More con­fec­tionery can be or­dered us­ing a spe­cial cat­a­logue. Prod­ucts can also be baked to cus­tomer’s spec­i­fi­ca­tions.

The Do­mochay com­pany be­gan as the Mogilev bread­bak­ing fac­tory in 1927. In 1972 the Mogilev Oblast Bak­ery In­dus­try Group was es­tab­lished as part of the re­struc­tur­ing of the en­ter­prises run by the BSSR Food In­dus­try Min­istry. In 2001 the in­dus­trial group was re­named into Mogilevkhlebprom. In 2013 the en­ter­prise was con­verted into the pub­lic joint­stock com­pany (OAO) Bak­ery and Con­fec­tionery Com­pany Do­mochay. At present it em­ploys over 2,500 peo­ple.

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