Ev­ery­thing must go!

Silicon Luxembourg - - DISCOVER -

ITEPEE.COM IS THE FIRST ON­LINE SITE SPE­CIAL­IZ­ING IN AD­VER­TISE­MENTS FOR

THE SALE OF SHOW­ROOM AND STOCK CLEAR­ANCE PROD­UCTS. LAUNCHED LAST SPRING BY ALEXAN­DRE AND PHILIPPE, THE SITE AL­READY FEA­TURES NEARLY 400 ITEMS FROM 20 PRO­FES­SIONAL RE­TAIL­ERS IN LUX­EM­BOURG, BEL­GIUM AND FRANCE.

WITH DIS­COUNTS RANG­ING FROM 25 TO 70 PER­CENT, CUS­TOMERS ARE AL­READY QUEU­ING UP OUT­SIDE THE STORES!

STOCK RE­NEWAL

itepee.com tar­gets ven­dors who spe­cial­ize in home-re­lated items: fur­ni­ture deal­ers, floor and wall cov­er­ing dis­trib­u­tors, hi-fi re­tail­ers, home ap­pli­ance ven­dors and kitchen man­u­fac­tur­ers, for ex­am­ple. They all have the same prob­lems: How can they sell un­sold stock when new col­lec­tions ar­rive? And how can they speed up the ro­ta­tion of prod­ucts to gen­er­ate sales? "There are many op­tions,” says Alexan­dre. Dis­play prices in-store? Not vis­i­ble enough. Sell stock on other sites? Ditto. Put­ting items into stor­age and stor­ing cash? Not very cost-ef­fec­tive." To reach an au­di­ence of en­thu­si­asts, itepee.com pro­poses a hy­per-spe­cial­ized site that gives greater vis­i­bil­ity to the dis­counts avail­able and in­creases store traf­fic.

ON­LINE TO STORE

When users are in­ter­ested in a prod­uct, they must con­tact the ven­dor di­rectly. "itepee.com does not sell any­thing - it's an ad site. The ven­dor can there­fore be in di­rect con­tact with the cus­tomer, do his job as a sales­man and the cus­tomer feels re­as­sured as a re­sult," ex­plains Alexan­dre. itepee's founders pre­fer to po­si­tion them­selves as "sales fa­cil­i­ta­tors" and gen­er­ate as much busi­ness as pos­si­ble for their part­ner brands. The site also of­fers a "Take care of your­self" sec­tion, al­low­ing users to make spe­cific re­quests about a brand or prod­uct they are look­ing for. itepee. com then redi­rects these re­quests to its part­ners who can con­tact the buyer di­rectly.

GEN­ER­ATE TRAF­FIC

To raise aware­ness amongst the gen­eral pub­lic, the founders of itepee. com have a sub­stan­tial monthly bud­get for SEO and SEA - "with­out ru­in­ing us, of course!" - in or­der to build a com­mu­nity and at­tract a broad range of po­ten­tial cus­tomers. They de­cided to im­ple­ment a Google Ad­words strat­egy and cre­ate a strong pres­ence on so­cial net­works. "We post on Face­book at least three times a day, pro­mot­ing our part­ners or their prod­ucts in or­der to cre­ate traf­fic. We also have a team of sales rep­re­sen­ta­tives who ap­proach the re­tail­ers on the ground."

Fol­low­ing its first round of fundrais­ing of €100,000 in March 2017 and the launch of the site in mid-april, the itepee.com team has been busy work­ing on the de­vel­op­ment of an ap­pli­ca­tion with ex­cit­ing new fea­tures. At the same time, they are work­ing on vis­i­bil­ity in the Lux­em­bourg, Bel­gian and French mar­kets. Over the next three years, they plan to ex­pand into six other coun­tries. With seven em­ploy­ees on board so far, itepee.com is ac­tively seek­ing new tal­ent to grow its IT and sales teams.

"Our goal is to bring more cus­tomers to our re­tail part­ners. Our site is not trans­ac­tional; it is sim­ply a plat­form to show­case the prod­ucts. If you want to buy the lamp or the sofa you’ve just seen on itepee.com you have to go to the store. "

itepee's team from left to right: An­thony Kukaj, Alexan­dre An­toine and Alexan­dre Faveau

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