Youth Business Cooperative-(YBC) of Bhutan makes vegetable more affordable
The Centenary Farmers’ Market (CFM) in Thimphu has a new player in the vegeta- ble business and other farm produces. The Youth Business Cooperative (YBC) registered under the Cooperative Act of Kingdom of Bhutan has started vegetable marketing as their core business in Thimphu.
Many small farmers selling vegetables with very small volume is seen as a problem and taking the produce to town for sale is expensive for them. But if all goes well, farmers will not have to wait and sell nor get disap- pointed for not being able to sell their products in the market.
Youth Business Cooperative is planning an organized marketing system for the vegetable growers in the country and link with the market through YBC stores and collection centers.With YBC engaging in vegetable marketing programme for nine items from this week, vegetables marketing should not be much of a problem.
YBC is also supporting marketing of Tsirang’ s Dallay pickle, bamboo shoot pickle, honey, buck-
wheat and millet flour, besides helping to promote Druk Samchholing (Trongsa) green tea.
With the objective to create employment, and reduce import of vegetable, YBC has given the highest priority to link with farmers in the villages as their main supplier.
However to bring down the cost of vegetable which are not available in the country the cooperative has plans to make bulk purchase through Food Corporation of Bhutan Limited and sell with minimum profit margin to make vegetable affordable. Meanwhile, YBC is look- ing forward for customers to purchase the vegetables from their stalls at affordable prices. As of this week, the vegetables available at the YBC stall in CFM are chilies, tomatoes, onions, cabbage, potato and carrot.
As a new Cooperative YBC needs support from different stakeholders. It is expected that government and financial sector believe in this Youth Cooperative and use them as a change Agent.
“We will make vegetable affordable in Thimphu without compromising the quality and supply”. Mr. Rinzin Norbu, Project Manager- YBC
“The only reason why people were losing interest in growing vegetables is because of lack of market. If YBC takes up the marketing, it could revive vegetable cultivation,” he added.Compared to other vegetable vendors in CFM stall, the YBC is selling vegetables at very reasonable price where every people can afford to buy.