Youth Business Co­op­er­a­tive-(YBC) of Bhutan makes veg­etable more af­ford­able

Bhutan Times - - Front Page - Ugyen Cho­den

The Cen­te­nary Farm­ers’ Mar­ket (CFM) in Thimphu has a new player in the vegeta- ble business and other farm pro­duces. The Youth Business Co­op­er­a­tive (YBC) regis­tered un­der the Co­op­er­a­tive Act of King­dom of Bhutan has started veg­etable mar­ket­ing as their core business in Thimphu.

Many small farm­ers sell­ing vegetables with very small vol­ume is seen as a prob­lem and tak­ing the pro­duce to town for sale is ex­pen­sive for them. But if all goes well, farm­ers will not have to wait and sell nor get disap- pointed for not be­ing able to sell their prod­ucts in the mar­ket.

Youth Business Co­op­er­a­tive is plan­ning an or­ga­nized mar­ket­ing sys­tem for the veg­etable grow­ers in the coun­try and link with the mar­ket through YBC stores and col­lec­tion cen­ters.With YBC en­gag­ing in veg­etable mar­ket­ing pro­gramme for nine items from this week, vegetables mar­ket­ing should not be much of a prob­lem.

YBC is also sup­port­ing mar­ket­ing of Tsir­ang’ s Dal­lay pickle, bam­boo shoot pickle, honey, buck-

wheat and mil­let flour, be­sides help­ing to pro­mote Druk Sam­ch­hol­ing (Trongsa) green tea.

With the ob­jec­tive to cre­ate em­ploy­ment, and re­duce im­port of veg­etable, YBC has given the high­est pri­or­ity to link with farm­ers in the vil­lages as their main sup­plier.

How­ever to bring down the cost of veg­etable which are not avail­able in the coun­try the co­op­er­a­tive has plans to make bulk pur­chase through Food Cor­po­ra­tion of Bhutan Limited and sell with min­i­mum profit mar­gin to make veg­etable af­ford­able. Mean­while, YBC is look- ing for­ward for cus­tomers to pur­chase the vegetables from their stalls at af­ford­able prices. As of this week, the vegetables avail­able at the YBC stall in CFM are chilies, toma­toes, onions, cab­bage, potato and car­rot.

As a new Co­op­er­a­tive YBC needs support from dif­fer­ent stake­hold­ers. It is ex­pected that gov­ern­ment and fi­nan­cial sec­tor be­lieve in this Youth Co­op­er­a­tive and use them as a change Agent.

“We will make veg­etable af­ford­able in Thimphu with­out com­pro­mis­ing the qual­ity and sup­ply”. Mr. Rinzin Norbu, Project Man­ager- YBC

“The only rea­son why peo­ple were los­ing in­ter­est in grow­ing vegetables is be­cause of lack of mar­ket. If YBC takes up the mar­ket­ing, it could re­vive veg­etable cul­ti­va­tion,” he added.Com­pared to other veg­etable ven­dors in CFM stall, the YBC is sell­ing vegetables at very rea­son­able price where ev­ery peo­ple can af­ford to buy.

Newspapers in English

Newspapers from Bhutan

© PressReader. All rights reserved.