Ad­ven­ture Travel and Re­spon­si­ble Tourism Con­fer­ence wel­comes speak­ers

Bhutan Times - - Editorial -

BANGKOK, Thai­land - The PATA Ad­ven­ture Travel and Re­spon­si­ble Tourism Con­fer­ence and Mart 2015 (AT&RTCM 2015) event will bring to­gether both pub­lic and pri­vate tourism pro­fes­sion­als in­volved in ad­ven­ture and re­spon­si­ble to dis­cuss cre­at­ing new op­por­tu­ni­ties for pro­mot­ing en­vi­ron­men­tal pro­tec­tion and so­cial sus­tain­abil­ity within the in­dus­try.

The Pa­cific Asia Travel As­so­ci­a­tion (PATA) is pleased to be bring­ing to­gether a dy­namic line up of in­ter­na­tional speak­ers for the up­com­ing PATA Ad­ven­ture Travel and Re­spon­si­ble Tourism Con­fer­ence and Mart 2015 (AT&RTCM 2015) in Thimphu, Bhutan on Fe­bru­ary 4-6, 2015.

With both con­fer­ence and travel mart com­po­nents, the three-day niche event is be­ing gen­er­ously hosted by the Tourism Coun­cil of Bhutan and sup­ported by the event’s of­fi­cial car­ri­ers, Druk Air and Bhutan Air­lines.

PATA CEO Mario Hardy said, “PATA is proud to be bring­ing to­gether such a di­verse and dy­namic line up of speak­ers for the event, which I know will not be only in­for­ma­tive but en­gag­ing for our par­tic­i­pants. In the in­ti­mate set­ting of Bhutan, the Ad­ven­ture Travel and Re­spon­si­ble Tourism Con­fer­ence and Mart is truly a unique op­por­tu­nity to be part of the dis­cus­sion on re­spon­si­ble tourism and ex­plore one of the most ex­clu­sive travel des­ti­na­tions in the world.”

“Ex­plore Beyond Tourism – Cel­e­brate Hap­pi­ness” is the theme of this year’s event and in­cor­po­rates the con­cept of reach­ing beyond bor­ders and unit­ing peo­ple from var­i­ous back­grounds and cul­tures through unique ex­pe­ri­ences, while adopt­ing a sus­tain­able and re­spon­si­ble ap­proach to the con­sump­tion of those ex­pe­ri­ences.

Bhutan, guided by the phi­los­o­phy of Gross Na­tional Hap­pi­ness, be­lieves the pur­suit of hap­pi­ness is a fun­da­men­tal hu­man goal, and in terms of tourism, hap­pi­ness is di­rectly linked to the con­sumer/ tourist ex­pe­ri­ence.

Con­firmed speak­ers at AT&RTCM 2015 in­clude Mandip Singh Soin, Founder & Man­ag­ing Di­rec­tor, Ibex Ex­pe­di­tions Pvt Ltd, In­dia; Ian Ord, Founder and Cre­ative Di­rec­tor, Where Side­walks End Travel Inc.; Sarah Mathews, Des­ti­na­tion Mar­ket­ing Se­nior Sales Man­ager APAC, TripAd­vi­sor; Adam Knight, Se­nior Business Man­ager, Lonely Planet, Aus­tralia; Karma Lotey, CEO, Yang­phel Ad­ven­ture Travel, and Vice Pres­i­dent, SAARC-Cham­ber of Com­merce & In­dus­try for Bhutan; Kelly Tomp­kins, Founder & CEO, Ad­ven­ture Link; Sam H. McGoun, Co-Founder, The King’s Chal­lenge; Dr Lam Dorji, Ex­ec­u­tive Di­rec­tor, Royal So­ci­ety for Pro­tec­tion (RSPN) of Na­ture, Bhutan; Ste­wart Moore, Chief Ex­ec­u­tive Of­fi­cer, EarthCheck; Robert Ba­siuk, Man­ag­ing Di­rec­tor, Bor­neo Ad­ven­ture; and Si­mon Monk, Founder, World No­mads.

The Con­fer­ence will ex­plore var­i­ous top­ics in­clud­ing “Link­ing Na­tional Phi­los­o­phy to Tourism”, The Tra­di­tion­al­ists vs The Dis­rup­tors, Mil­len­ni­als/Youth Trav­ellers, Fu­ture Trends of Ad­ven­ture Travel, and Suc­cess and Chal­lenges in Com­mu­nity Based Tourism.

AT&RTCM 2015 will take place in the King­dom’s cap­i­tal city of Thimphu, lo­cated in the western Bhutan re­gion. The cap­i­tal is the main cen­tre of com­merce, re­li­gion and gov­ern­ment in the king­dom. The city is home to spec­tac­u­lar land­scapes, monas­ter­ies and sa­cred sites, in­clud­ing the fa­mous Tashichho Dzong, Na­tional Memo­rial Chorten, Folk Her­itage Mu­seum, Tex­tile Mu­seum, a va­ri­ety of mar­kets and the Bud­dha Dor­denma Statue. The jux­ta­po­si­tion of an­cient tra­di­tion and moder­nity make Thimphu the ideal lo­ca­tion for vis­i­tors to break away from their tour itin­er­ary and im­merse them­selves in the life­style of con­tem­po­rary Bhutanese.

Fur­ther­more, Bhutan has de­clared 2015 as ‘Visit Bhutan 2015’ to com­mem­o­rate the 60th an­niver­sary of His Majesty Jigme Singye Wangchuck the 4th King, a fig­ure loved and revered by all Bhutanese. It is only be­fit­ting that the coun­try that he put ahead of him­self come to­gether to cel­e­brate 60 years of a life spent in the ser­vice of the na­tion and its peo­ple. Colour­ful fes­ti­vals, events and ac­ti­vates held in dif­fer­ent parts of Bhutan will be ar­ranged through­out the year.

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