5 by 20 pro­gram named Best Global Ini­tia­tive for Women’s Eco­nomic Em­pow­er­ment

Bhutan Times - - Front Page -

The Coca-Cola Company’s 5by20 pro­gram was named Best Global Ini­tia­tive for Women’s Eco­nomic Em­pow­er­ment at the Women in Lead­er­ship Eco­nomic Fo­rum in Dubai.

Susan Mboya, pres­i­dent of The Coca-Cola Africa Foun­da­tion, and An­toine Tay­yar, di­rec­tor of pub­lic af­fairs and com­mu­ni­ca­tions for Coca-Cola Mid­dle East, ac­cepted the award on be­half of the company.

5by20 is The Coca-Cola Company’s com­mit­ment to en­able the eco­nomic em­pow­er­ment of 5 mil­lion women en­trepreneurs across its global value chain by 2020. The ini­tia­tive ad­dress common bar­ri­ers women face in the mar­ket­place by pro­vid­ing ac­cess to business skills train­ing, fi­nan­cial ser­vices and men­tor­ing and net­work­ing op­por­tu­ni­ties.

Coca-Cola col­lab­o­rates with gov­ern­ment, civil so­ci­ety and other busi­nesses to cus­tom­ize 5by20 pro­grams to ad­dress the needs of fe­male en­trepreneurs in spe­cific coun­tries. Key part­ners in­clude UN Women, IFC, Tech­noServe, the Bill & Melinda Gates Foun­da­tion, IDB and Mercy Corps, among many other NGOs.

“By the end of 2013, more than 550,000 women were im­pacted in to­tal through the ini­tia­tive in a to­tal of 44 coun­tries,” Mboya said. “In the years ahead, we ex­pect to reach ev­ery re­gion of the globe as 5by20 grows ex­po­nen­tially.”

Tay­yar added, “Women form the back­bone of fam­i­lies and com­mu­ni­ties in the de­vel­op­ing world, and a grow­ing body of ev­i­dence demon­strates that in­vest­ments in women’s business suc­cess can have sig­nif­i­cant pos­i­tive im­pact on lo­cal economies and com­mu­ni­ties.”

Coca-Cola also was rec­og­nized with the 2013 Cat­a­lyst award for its ef­forts to ex­pand op­por­tu­ni­ties for women in business, and the 2014 Women’s Em­pow­er­ment Prin­ci­ples Lead­er­ship Award for driv­ing and ad­vanc­ing a part­ner­ship ini­tia­tive of UN Women and the UN Global Com­pact.

Coca-Cola Bhutan be­gan the 5BY20 Pro­gram ear­lier this year with train­ing for 50 women re­tail­ers in Thimpu. 5BY20 reaf­firms Coca-Cola’s com­mit­ment to in­clu­sive growth and de­vel­op­ment in Bhutan. The Re­tailer train­ing pro­gram is Co­caCola’s larger ini­tia­tive of im­part­ing business skills train­ing to re­tail­ers em­ployed in tra­di­tional trade (ki­rana or mom & pop re­tail out­lets) and is be­ing run suc­cess­fully in some coun­tries of South Asia.

The train­ing pro­gram im­parts re­tail­ing skill-

spro­vides to re­tail­ers on con­cepts of Shop Man­age­ment, Stock Man­age­ment, Cus­tomer Man­age­ment and Fi­nan­cial Man­age­ment. This pro­gram has been fur­ther cus­tomised to suit the train­ing needs of women re­tail­ers, which then serves the larger so­ci­etal need of em­pow­er­ing women and pro­mot­ing in­clu­siv­ity. By pro­vid­ing ac­cess to business skills, fi­nan­cial ser­vices, as­sets and a support net­work of peers and men­tors, this train­ing pro­gram aims to help em­power women to achieve their en­tre­pre­neur­ial dreams, while also cre­at­ing thriv­ing, sus­tain­able com­mu­ni­ties.

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