The Me­dia Own­ers As­so­ci­a­tion of Bhutan formed

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The Me­dia Own­ers As­so­ci­a­tion of Bhutan (MOAB) was formed on 6th Jan­uary 2015 to ful­fill the role of a much needed me­dia as­so­ci­a­tion in Bhutan ac­cord­ing to a re­lease. The MOAB rep­re­sents me­dia houses –its mem­bers are own­ers, CEOs, MDs and man­age­ment rep­re­sen­ta­tives of 13 me­dia houses, in­clud­ing both print and ra­dio.

The as­so­ci­a­tion has been cre­ated out of the recog­ni­tion that the main prob­lem fac­ing all me­dia houses is the is­sue of sus­tain­abil­ity, and that the need of the hour is to ad­dress the is­sue.

MOAB’s ob­jec­tive is to look after the sus­tain­abil­ity and eco­nomic is­sues con­cern­ing the pri­vate me­dia and also me­dia in gen­eral. Its ob­jec­tive is also to lobby for gov­ern­ment poli­cies and work with all stake­hold­ers to en­sure sus­tain­abil­ity, vi­a­bil­ity, and a level play­ing field for the me­dia as a whole.

MOAB rec­og­nizes that the Bhutanese has an im­por­tant and sa­cred re­spon­si­bil­ity in a young democ­racy, but to ful­fill this role suc­cess­fully, the me­dia houses have to be sus­tain­able.

Cur­rently, the mem­ber me­dia houses are Business Bhutan, Bhutan To­day, Bhutan Times, the Bhutanese, Druk Me­long, Druk Neyt­shul, Druk Yodzer, Gyalchi Sarshog, the Jour­nal­ist, Bhutan Ob­server, Ku­zoo FM, Ra­dio Val­ley and Ra­dio Yiga. The MOAB, where nec­es­sary, will also work with state owned me­dia houses like Kuensel and BBS on is­sues af­fect­ing all Me­dia Houses.

MOAB will not du­pli­cate the spe­cial­ized func­tion s of the Jour­nal­ist As­so­ci­a­tion of Bhutan (JAB) which is ded­i­cated to look­ing after the wel­fare of jour­nal­ists.

The MOAB will be rep­re­sented by a Pres­i­dent, who has been elected for a three year term. The Pres­i­dent will rep­re­sent, speak and lobby, on be­half of MOAB, with the gov­ern­ment and var­i­ous other stake­hold­ers.

The first Pres­i­dent of MOAB, elected unan­i­mously is Ten­zin Lam­sang, Ed­i­tor-in-Chief of The Bhutanese, and a part owner of the pa­per.

MOAB rec­og­nizes that if the eco­nomic de­cline of me­dia houses is not re­versed, it will af­fect both the qual­ity and con­tent of Me­dia, and as a re­sult, ul­ti­mately lead to a less vi­brant me­dia.

MOAB will also be reg­is­ter­ing as a Civil So­ci­ety Or­ga­ni­za­tion. The as­so­ci­a­tion will meet at reg­u­lar in­ter­vals to dis­cuss im­por­tant is­sues re­lated to the me­dia houses, and take nec­es­sary ac­tions for the greater good of me­dia houses and me­dia in Bhutan.

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