Bhutan joined PATA to boast tourism

Bhutan Times - - Home - Sonam Pen­jor

To in­crease the tourist vis­it­ing to our coun­try, now the Bhutan is work­ing on hav­ing bet­ter road net­work and will be hav­ing two he­li­copters by end this of year to make the vis­i­tors en­joy their stay.

Dur­ing the closing ses­sion of the PATA ( Pa­cific Asia Travel As­so­ci­a­tion) Adventure Travel and Re­spon­si­ble Tourism Con­fer­ence and Mart 2015 “Ex­plore Be­yond Tourism – Cel­e­brate Hap­pi­ness ” last Fri­day in the cap­i­tal, Ly­onch­hen Tsh­er­ing Tob­gay said that rev­enue earned through tourism con­trib­uted sub­stan­tially in the na­tion’s devel­op­ment but main­tain­ing the con­scious ap­proach of ‘high-value and lowvol­ume’ tourism is very im­por­tant.

Ly­onch­hen said that Bhutan’s largely pris­tine en­vi­ron­ment, in­dige­nous wildlife and the peo­ple living in har­mony with the na­ture was some­thing that must be shared with the world, not just for to­day but with the fu­ture gen­er­a­tions as well.

“As a small na­tion, we do not have the re­sources of es­tab­lish­ing our­selves in other coun­tries but we have a large num­ber of true friends abroad. We are very glad that many of our friends con­tinue to visit Bhutan. The num­bers of tourists vis­it­ing Bhutan is in­creas­ing and we should be mind­ful of the benefits of ‘sus­tain­able and re­spon­si­ble’ tourism. It is low vol­ume - pur­posely and de­lib­er­ately - for you, for us and for our fu­ture gen­er­a­tions,” Ly­onch­hen said.

Ly­onch­hen an­nounced that 2015 is the ‘Visit Bhutan’ year ded­i­cated to the 60th Birth An­niver­sary Cel­e­bra­tions of our en­light­ened monarch, His Majesty the Fourth Druk Gyalpo who is the ar­chi­tect of a con­trolled, de­lib­er­ate and re­spon­si­ble strat­egy of tourism in Bhutan.

Fur­ther­more, Ly­onch­hen said that the gov­ern­ment will be putting a lot of ef­fort in en­hanc­ing the qual­ity of ser­vices be­ing pro­vided by im­prov­ing road con­nec­tiv­ity, start­ing do­mes­tic air­lines and he­li­copter ser­vices, mar­ket­ing Bhutan’s unique fes­ti­vals, fish­ing (catch and re­lease), 0rganic Farm and pro­mot­ing move­ments such as Clean Bhutan and Green Bhutan among oth­ers.

Ly­onch­hen en­cour­aged the par­tic­i­pants from other coun­tries to ex­plore Bhutan in all pos­si­ble ways and connect with its peo­ple, cul­ture and en­vi­ron­ment as much as they could dur­ing their stay in the coun­try. “A jour­ney through Bhutan should be a part of jour­ney to Bhutan,” Ly­onch­hen said.

Mean­while, PATA Adventure Travel and Re­spon­si­ble Tourism Con­fer­ence and Mart 2015 events that brings to­gether tourism pro­fes­sion­als in­volved in adventure travel and re­spon­si­ble tourism to dis­cuss cre­at­ing new op­por­tu­ni­ties for pro­mot­ing en­vi­ron­men­tal pro­tec­tion and so­cial sus­tain­abil­ity within the in­dus­try. The event will bring to­gether the public and pri­vate sec­tors to ad­dress is­sues fac­ing the adventure travel, re­spon­si­ble and sus­tain­able tourism in­dus­tries.

The record which was main­tained by the Tourism Coun­cil of Bhutan shows that dur­ing the year 2013 tourist visit was about 116,224 and last year it was about 133,480 which come to 14.85 per­cent in­crease from 2013.

The record also shows that the in­ter­na­tional tourist ar­rivals was in­creased by 28.95 per­cent in the year 2014 and the re­gional tourist ar­rivals was in­creased only by 3.11 per­cent dur­ing the year 2014.

Founded in 1951, the Pa­cific Asia Travel As­so­ci­a­tion (PATA) is a not-for profit as­so­ci­a­tion that is in­ter­na­tion­ally ac­claimed for act­ing as a cat­a­lyst for the re­spon­si­ble devel­op­ment of travel and tourism to, from and within the Asia Pa­cific re­gion. The as­so­ci­a­tion pro­vides aligned ad­vo­cacy, in­sight­ful re­search and in­no­va­tive events to its mem­ber or­ga­ni­za­tions.

The CEO of PATA, Mario Hardy said, af­ter the or­ga­ni­za­tion founded in 1951, it has been lead­ing voice and author­ity on travel and tourism es­pe­cially in the Asia Pa­cific re­gion.

Since Bhutan had joint with the as­so­ci­a­tion, Mario said that Bhutan will now ben­e­fit from this part­ner­ship. He added that PATA en­hances sus­tain­able growth of tourist visit, value and qual­ity of tourist visit from within the re­gion.

The as­so­ci­a­tion com­prises of 90 gov­ern­ment, state and city tourism bod­ies, nearly 30 in­ter­na­tional air­lines, air­ports and cruise lines, 57 ed­u­ca­tional in­sti­tu­tions, and hun­dreds of travel in­dus­try com­pa­nies in Asia Pa­cific and be­yond and dur­ing the PATA con­fer­ence, about 200 del­e­gates from Asia Pa­cific re­gion at­tended which was or­ga­nized by PATA and TCB.

While, our tour op­er­a­tor and tour op­er­a­tor from other Asia Pa­cific re­gion also ex­hib­ited their ser­vices which of­fers a tremen­dous plat­form for sell­ers and buy­ers in­volved in the world of adventure travel to se­cure ef­fec­tive busi­ness ap­point­ments through our well-proven sys­tem of pre-matched ap­point­ments. It is an ex­cel­lent op­por­tu­nity to seek out new fron­tiers and cre­ate new busi­ness op­por­tu­ni­ties.

Mean­while, As­so­ci­a­tion also has of­fi­cial of­fices or rep­re­sen­ta­tion in Bei­jing, Syd­ney, Dubai, Lon­don and New York.

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