Bhutan joined PATA to boast tourism
To increase the tourist visiting to our country, now the Bhutan is working on having better road network and will be having two helicopters by end this of year to make the visitors enjoy their stay.
During the closing session of the PATA ( Pacific Asia Travel Association) Adventure Travel and Responsible Tourism Conference and Mart 2015 “Explore Beyond Tourism – Celebrate Happiness ” last Friday in the capital, Lyonchhen Tshering Tobgay said that revenue earned through tourism contributed substantially in the nation’s development but maintaining the conscious approach of ‘high-value and lowvolume’ tourism is very important.
Lyonchhen said that Bhutan’s largely pristine environment, indigenous wildlife and the people living in harmony with the nature was something that must be shared with the world, not just for today but with the future generations as well.
“As a small nation, we do not have the resources of establishing ourselves in other countries but we have a large number of true friends abroad. We are very glad that many of our friends continue to visit Bhutan. The numbers of tourists visiting Bhutan is increasing and we should be mindful of the benefits of ‘sustainable and responsible’ tourism. It is low volume - purposely and deliberately - for you, for us and for our future generations,” Lyonchhen said.
Lyonchhen announced that 2015 is the ‘Visit Bhutan’ year dedicated to the 60th Birth Anniversary Celebrations of our enlightened monarch, His Majesty the Fourth Druk Gyalpo who is the architect of a controlled, deliberate and responsible strategy of tourism in Bhutan.
Furthermore, Lyonchhen said that the government will be putting a lot of effort in enhancing the quality of services being provided by improving road connectivity, starting domestic airlines and helicopter services, marketing Bhutan’s unique festivals, fishing (catch and release), 0rganic Farm and promoting movements such as Clean Bhutan and Green Bhutan among others.
Lyonchhen encouraged the participants from other countries to explore Bhutan in all possible ways and connect with its people, culture and environment as much as they could during their stay in the country. “A journey through Bhutan should be a part of journey to Bhutan,” Lyonchhen said.
Meanwhile, PATA Adventure Travel and Responsible Tourism Conference and Mart 2015 events that brings together tourism professionals involved in adventure travel and responsible tourism to discuss creating new opportunities for promoting environmental protection and social sustainability within the industry. The event will bring together the public and private sectors to address issues facing the adventure travel, responsible and sustainable tourism industries.
The record which was maintained by the Tourism Council of Bhutan shows that during the year 2013 tourist visit was about 116,224 and last year it was about 133,480 which come to 14.85 percent increase from 2013.
The record also shows that the international tourist arrivals was increased by 28.95 percent in the year 2014 and the regional tourist arrivals was increased only by 3.11 percent during the year 2014.
Founded in 1951, the Pacific Asia Travel Association (PATA) is a not-for profit association that is internationally acclaimed for acting as a catalyst for the responsible development of travel and tourism to, from and within the Asia Pacific region. The association provides aligned advocacy, insightful research and innovative events to its member organizations.
The CEO of PATA, Mario Hardy said, after the organization founded in 1951, it has been leading voice and authority on travel and tourism especially in the Asia Pacific region.
Since Bhutan had joint with the association, Mario said that Bhutan will now benefit from this partnership. He added that PATA enhances sustainable growth of tourist visit, value and quality of tourist visit from within the region.
The association comprises of 90 government, state and city tourism bodies, nearly 30 international airlines, airports and cruise lines, 57 educational institutions, and hundreds of travel industry companies in Asia Pacific and beyond and during the PATA conference, about 200 delegates from Asia Pacific region attended which was organized by PATA and TCB.
While, our tour operator and tour operator from other Asia Pacific region also exhibited their services which offers a tremendous platform for sellers and buyers involved in the world of adventure travel to secure effective business appointments through our well-proven system of pre-matched appointments. It is an excellent opportunity to seek out new frontiers and create new business opportunities.
Meanwhile, Association also has official offices or representation in Beijing, Sydney, Dubai, London and New York.