Bhutan tourism con­tin­ues to rise

Bhutan Times - - Editorial - ( Mark El­liot : Travel Daily)

H imalayan king­dom saw 15% jump in ar­rivals last year

Bhutan con­tin­ued to emerge on the Asian tourism scene in 2014, as the coun­try recorded a dou­ble- digit in­crease in vis­i­tor ar­rivals.

The Hi­malayan king­dom at­tracted 133,480 in­ter­na­tional trav­ellers last year, and while that may be only a small frac­tion of its neigh­bours, it marks a 15% jump com­pared to 2013. Of this to­tal, more than half ( 68,081) were In­dian trav­ellers.

And Bhutan is aim­ing to drive even more vis­i­tor ar­rivals this year, fol­low­ing the launch of the ‘ Visit Bhutan 2015’ cam­paign. Ini­ti­ated by the Tourism Coun­cil of Bhutan, the tourism drive is run­ning un­der the theme ‘ Cel­e­brate Hap­pi­ness’, and is be­ing pro­moted in key source mar­kets in­clud­ing In­dia and Southeast Asia.

“We be­lieve in a sus­tain­able ap­proach to growth and devel­op­ment of the tourism in­dus­try in Bhutan,” ex­plained Dam­cho Rinzim, head of the Tourism Coun­cil of Bhutan’s mar­ket­ing & pro­mo­tion di­vi­sion. “Our des­ti­na­tion of­fers tremen­dous po­ten­tial as an in­dige­nous in­dus­try with clear com­par­a­tive ad­van­tages which are com­pelling rea­sons to pro­mote Bhutan as a high- end tourist des­ti­na­tion.

“In­ter­na­tional trav­ellers to Bhutan are lured by the myr­iad of of­fer­ings that in­clude her­itage, cul­ture, nat­u­ral beauty and a range of qual­ity world class hos­pi­tal­ity and tourism in­dus­try,” he added.

Bhutan’s na­tional car­rier, Drukair, serves as the main in­ter­na­tional link for the land­locked, moun­tain­ous coun­try, of­fer­ing flights to cities in­clud­ing Bangkok, Delhi, Dhaka, Kathmandu, Kolkata, Mumbai and Sin­ga­pore. Mean­while sev­eral in­ter­na­tional ho­tel groups, in­clud­ing-Star­wood and Best West­ern, are plan­ning to launch ho­tels in Bhutan.

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